San Francisco, Jan 27: EBay Inc reported holiday quarter results that beat Wall Street
expectations as the e-commerce company benefited from a boom in mobile shoppers,
but it gave a 2013 forecast in line with analyst estimates, restraining share
price gains.
The stock rose 1 percent to $53.43 in after-hours trading
following the announcement.
Expectations were high ahead of the results
because sales data from outside sources suggested strong sales growth from
eBay's online marketplace and a solid increase in transactions processed by the
company's PayPal payments business.
EBay's online marketplace, one of the
largest in the world, has lagged behind the growth of e-commerce and Amazon.com
Inc for several years. But under Chief Executive John Donahoe, eBay has invested
to improve the buying experience by upgrading search capabilities and prodding
sellers to provide more services such as free shipping and easier
returns.
The explosive growth of mobile shopping and popular mobile
shopping applications have also attracted millions of new consumers to eBay's
marketplace and PayPal in the past year.
"These are great numbers," said
Bill Smead of Smead Capital Management, which owns eBay shares. "The marketplace
business used to be a noose around their neck, but now it's a key destination
for people wanting to buy new goods as well as existing goods."
Amazon
shares edged up less than 1 percent to $269.50 in after-hours trading, close to
a record. The world's largest Internet retailer is due to report fourth-quarter
results on January 29.
EBay said fourth-quarter revenue jumped 18 percent
to $3.99 billion. Profit came in at $927 million, or 70 cents a share, in the
period. That compares with profit of $789 million, or 60 cents a share, in the
same quarter last year.
EBay was expected to earn 69 cents a share on
revenue of $3.98 billion.
EBay forecast 2013 revenue of $16 billion to
$16.5 billion and profit of $2.70 to $2.75 a share. Wall Street was calling for
revenue of $16.3 billion and profit of $2.74 a share.
"We feel great
about 2012 and are carrying that momentum into 2013," said eBay Chief Financial
Officer Bob Swan, during a conference call with analysts.
Still, he said
PayPal profit margins will be flat in 2013, compared to 2012, while eBay
marketplace margins will be in line with previous forecasts, as the company
invests for future growth opportunities.
EBay's results were partly
driven by rapid growth in mobile shoppers, many of whom bought on eBay.com and
with PayPal for the first time.
For 2012 as a whole, more than 4.3
million new users came to eBay through mobile devices, CEO Donahoe
said.
The company's online marketplace handled $13 billion in mobile
transactions during the year, more than double the volume in 2011. PayPal
processed almost $14 billion in mobile payments, more than triple the previous
year.
EBay expects both businesses to handle more than $20 billion in
mobile transactions each in 2013, the CEO said.
Mobile consumers shop
more frequently than personal computer users because they have their smartphones
and tablets with them a lot more of the time, Donahoe explained.
EBay's
mobile business is also a good way to expand into new countries, the CEO added,
citing new mobile applications designed for Brazil and Russia.
In
so-called BRIC countries - Brazil, Russia, India and China - as well as emerging
markets, many consumers will access the web for the first time using a mobile
device, Donahoe said.
"In the BRIC and emerging markets, our new user
growth is very significant," the CEO added. "Our 2013 and '14 plans really are
stepping on the gas of leveraging our global platforms in those BRIC and
emerging markets for new users... We think it's a huge opportunity."
EBay
is the largest e-commerce player in Russia and most of the buying and selling
happens on the company's English-language sites. The company is planning a new
Russian-language website this year, Donahoe said.
Cross-border commerce
is about 20 percent of eBay's business now, even though the company has not done
much to facilitate such activity, the CEO added.
EBay is trying to
increase cross-border commerce by making it easier for sellers to ship products
internationally, Donahoe said.
Ends
SA/EN
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» EBay tops holiday quarter forecasts on mobile boom
EBay tops holiday quarter forecasts on mobile boom
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