Detroit, Jan 22 : This year's Detroit auto show, which opens next week, has a
decidedly "green" theme. Green as in the color of money, that is.
An aura
of luxury pervades many of the show's new models as automakers from Europe, Asia
and the Motor City itself strive to bring more affluent consumers into
showrooms. Whether one seeks a sedan, coupe or crossover, pricy new choices are
not in short supply.
A familiar companion to luxury is performance.
Exuding both traits is a hometown show-stopper, the redesigned 2014 Chevrolet
Corvette from General Motors Corp. (GM)
The long-awaited Corvette has
been generating considerable buzz ahead of the show. The latest edition of
"America's sports car" is only the seventh generation in six decades — with a
formal unveiling slated. It should begin reaching dealers in late summer.
Pricing may be in the general realm of the current 2013 Corvette, which starts
at $50,595.
A trio of expensive performance models from Europe, all
priced from well over $100,000, is headed to the U.S. market in the coming year
and they, too, will be on display at the show.
Leading the pack is the
redesigned 2014 Maserati Quattroporte, which Chrysler's Italian parent, Fiat SpA
(MIL:F), hopes will spearhead a resurgence of the Maserati brand when it arrives
here in summer. The new Quattroporte shares its basic underbody architecture
with the Chrysler 300 and features a twin-turbocharged 523-horsepower
V8.
Also on view will be the potent 2014 BMW (BMW.DE) M6 Gran Coupe, a sporty four-door with a
twin-turbo 560-horsepower V8 that hits dealers this summer, and the 2014 Bentley
Continental GT Speed Convertible, from Volkswagen AG's (VOW3.DE) British uber-luxury brand.
The
soft-top Bentley, which goes on sale in late summer, claims to be "the world's
fastest convertible," thanks to a 616-horsepower 12-cylinder engine that pushes
the all-wheel-drive two-door to a top speed of 202 miles per hour.
From
Japan, Honda Motor Co will bring the latest concept version of its 2016 Acura
NSX sports car, which aims to redefine performance with one of the world's first
high-output hybrid drive systems.
The future NSX, which will enter
production in two years, is a two-seater that will feature all-wheel drive, a
mid-mounted V6 gasoline engine and three electric motors, producing a combined
500 horsepower.
For those well-heeled buyers slightly more concerned with
image and looks than acceleration and top speed, a new mid-size sport coupe and
three redesigned sport sedans will be on the show floor.
They include
BMW's Concept 4 Series Coupe — essentially a reworked and renamed 3 Series
two-door; the latest generation of Toyota Motor Corp's Lexus IS series, which
competes head-to-head with the 3 Series; Nissan Motor Co's new Infiniti Q50,
which replaces the outgoing G series later this year, and Hyundai Motor Co's
HCD-14 concept, which previews the next-generation Genesis
sedan.
Showgoers will also get a look at the updated Mercedes-Benz
E-class line from Daimler AG (DAI.DE), but the
company is providing only a private preview to journalists of its new 2014 CLA
sedan, a sporty-looking "quad coupe" that will be the centerpiece of the
automaker's Super Bowl TV advertising in early February.
Opulence spills
over into the crossover segment, where VW's Audi affiliate will unveil its
performance-oriented SQ5, Ford Motor Co's (NYS:F) Lincoln brand hopes to kindle
interest with its new 2014 MKC and Chrysler's Jeep brand will show off the
facelifted 2014 Grand Cherokee.
Look also for a sneak preview of the
redesigned 2014 Acura MDX, which will appear as a thinly disguised
"concept."
GM's first luxury hybrid, the 2014 Cadillac ELR, will make its
public debut at the show, about a year ahead of the projected on-sale date. The
two-door ELR is an up market companion to the Chevrolet Volt and is likely to be
priced above $60,000.
Among the more mainstream vehicles coming to the
show are the Nissan Resonance, a preview of the redesigned 2014 Murano
crossover; the Honda Urban SUV concept, which teases the redesigned 2014 Fit
subcompact, and the Fiat 500L, a compact five-passenger people-mover that will
be marketed as a companion to the tiny Fiat 500 hatchback.
A larger
crossover, a seven-passenger model based on the Passat sedan and built in
Tennessee, is expected from VW.
Toyota will provide a peek at the
redesigned 2014 Corolla compact with its Furia concept, and Nissan will flesh
out its compact Versa family with the new Versa Note hatchback.
Trucks
remain a mainstay of the U.S. market, as evidenced by the public debut of the
redesigned 2014 Chevrolet Silverado and GMC Sierra.
They will be
challenged by a concept version of the redesigned Ford F-150 pickup, with the
production F-series truck still more than a year
away.
Ends
SA/EN
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Luxury, performance drive buzz at Detroit auto show
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