New York, Jan 23: The
iconic Wonderbread, once in jeopardy after Hostess declared bankruptcy, seems
likely to return to store shelves under a new brand.
A $390 million bid
from Flower Foods Inc., for six of the Twinkie maker's bread brands, was the
leading bid.
Flower Foods, which is based in Thomasville, Ga., is best
known for making Tastykakes, which are cream filled chocolate cupcakes. The
company also makes breads, including Nature's Own and Cobblestone
Mill.
Higher competing bids can still be made before the final deal is
approved in bankruptcy court.
Flower Foods made a $360 million bid for
Wonder Bread, Nature's Pride, Butternut, Home Pride and Merita, along with 20
bakeries and 38 depots. Another $30 million bid was made for the Beefsteak
brand.
Hostess is expected to announce buyers for Twinkies, Devil Dogs
and its other popular snack cakes in the coming
weeks.
Ends
SA/EN
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