Wal-Mart plans $50 billion "buy American" push

New York, Jan 26 : Wal-Mart Stores Inc (WMT) will buy an additional $50 billion in U.S.-made products over the next decade in areas like sporting goods and high-end appliances in what the world's largest retailer called a bid to help boost the U.S. economy.

Wal-Mart, the largest private employer in the United States, also said it plans to hire 100,000 newly discharged veterans over the next five years, at a time when the U.S. unemployment rate is at 7.8 percent.

Wal-Mart said the plan to buy more U.S.-made goods is an effort to create U.S. jobs and spur economic growth. Critics countered that the company and other retailers could help the economy by paying better wages and offering workers more regular hours.

The moves come as the U.S. economy continues to grow slowly 3-1/2 years after the end of a severe recession. An average of $5 billion a year in spending is a drop in the bucket for the $15 trillion U.S. economy, and the question is how many other retailers could do the same.

Terry Lundgren, chief executive of Macy's Inc (NYS:M) and until this month the chairman of the National Retail Federation, said that Wal-Mart's plans to buy American were good but that cost would still be an issue.

"We would all love to do that, the customer will not pay more," Lundgren said on the sidelines of an NRF event where Wal-Mart presented its plans.

The moves received a cool reception from critics who claimed Wal-Mart does not pay its workers enough and slammed the retailer for selling too many goods made in lower-cost countries like China. The company is also under pressure over its sourcing practices, particularly after a deadly fire at a Bangladesh factory that made Wal-Mart clothes.

Wal-Mart's U.S. unit says about two-thirds of the goods it buys for its stores are made, sourced from or grown in the United States, citing data from its suppliers. It did not give a dollar amount for how much it pays for those goods, or what percentage the increased domestic sourcing would bring.

The company has previously run "Made in America" campaigns, and in the early 1990s it was criticized for promoting foreign goods as domestically made.

Last year, 55 percent of Walmart U.S. sales came from groceries like food and drinks as well as other products that are typically sourced locally. Only 7 percent of Walmart U.S. sales were of apparel, jewelry and accessories, which retailers typically get from lower-cost countries.

To the extent Wal-Mart buys more U.S.-made goods the company would have otherwise imported, it would reflect the recent shift in the U.S. commercial relationship with the rest of the world.

Both economic output and net imports declined sharply during the 2007-09 recession. While gross domestic product has rebounded, net imports have not, a sign the United States is meeting more demand for goods and services domestically.

The company said its Walmart U.S. and Sam's Club warehouse chain will increase what they already buy in the United States in categories like sporting goods, basic apparel, storage containers, games and paper products.

Wal-Mart is not a member of the NRF, a major industry trade association that has promoted the importance of retail jobs in the United States. The NRF asserts that 25 percent of American jobs are supported by the retail industry.

Along that line, the company said starting on Memorial Day in May, it plans to hire 100,000 U.S. veterans over five years, a move supported by First Lady Michelle Obama.

"We've developed a national paralysis that's driven by all of us waiting for someone else to do something," Walmart U.S. Chief Executive Bill Simon said in prepared remarks for the NRF. "But if we're waiting on government, we're waiting on a process that can't act with the same speed as business."

Veterans' issues are of personal interest to Simon, who served 25 years in the U.S. Navy and Navy Reserve. The company said it will offer a job to any honorably discharged veteran in the first year after active duty.

Depending on the time of year, there are anywhere from 15,000 to 50,000 job postings at Walmart. The company said it promotes about 170,000 people each year to jobs with more responsibility and higher pay.

About 75 percent of its store management started as hourly associates, and now earn an average of $50,000 to $170,000 a year. The highest earning store manager last year made more than $250,000. Wal-Mart has repeatedly claimed its pay and benefits are in the top half of the retail industry.

Starting wages for Walmart U.S. store employees vary by market. Simon noted that in his first job as a dishwasher in a restaurant, he made $2.10 an hour.

Walmart U.S. also said it would give part-time workers the first shot at full-time positions. It also plans to make scheduling more transparent, giving part-time workers the ability to choose more of their own hours.

Simon had barely finished speaking at the NRF event before critics responded to the new spending and hiring plan.

"Retailers like Walmart could provide the nation with a much needed economic boost by paying higher wages and providing stable scheduling - while still remaining profitable and continuing to offer low prices," Stuart Appelbaum, president of the Retail, Wholesale and Department Store Union, said in a statement. "By part-timing their workforce, they're hurting both workers and our economy by fueling underemployment."

Sales for Walmart U.S. rose 1.5 percent to $264.19 billion in fiscal 2012, which ended in February 2012, and accounted for 59.5 percent of the company's total sales.

One issue Simon did not discuss was the retailer's position on guns, a hot topic since the massacre at a Newtown, Connecticut elementary school last month. Wal-Mart is the nation's largest gun retailer.

Gun-control advocates rallied outside a store just eight miles from Sandy Hook Elementary School, where 20 children and six educators were killed on December 14.

The retailer canceled a series of media interviews with Simon after his NRF speech. Some media outlets claimed the cancellation was due to his reluctance to discuss the gun issue. A spokesman declined to give a reason.

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