New York, Jan
12 : Starbucks Corp (SBUX) said it will set up its first outlet in
Vietnam early next month as the U.S. chain continues to expand in fast-growing
Asian markets.
Starbucks said it will partner with Hong Kong's Maxim's
Group to open its first store in Ho Chi Minh City and reiterated that Asia
continues to be a significant growth driver for the company.
"Vietnam is
one of the most dynamic and exciting markets in the world and we are proud to
add Vietnam as the 12th market across the China and Asia-Pacific region," said
John Culver, president, Starbucks China and Asia Pacific.
Starbucks
already buys some of the highest-quality arabica coffee from Vietnam and said it
is committed to sourcing more from the region in the long-run.
Vietnam is
the second-biggest coffee producer in the world after Brazil.
Starbucks
operates more than 3,300 stores across 11 countries in the China and
Asia-Pacific region.
Through its licensed partner, Coffee Concepts (Hong
Kong) Ltd, a unit of Hong Kong's Maxim's Group, Starbucks operates more than 130
stores in Hong Kong and Macau. Last year, Starbucks opened its first store in
India.
Ends
SA/EN
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» Starbucks to open first outlet in Vietnam in early February
Starbucks to open first outlet in Vietnam in early February
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